Top Beauty Retail Apps in Bulgaria: Q3 2025 Performance

In the third quarter of 2025, the top beauty retail applications in Bulgaria demonstrated varied performance trends across downloads and active user metrics on a unified platform, encompassing both iOS and Android data. These insights, provided by Sensor Tower, highlight the dynamics within the beauty retail app sector.

Mein dm showed fluctuations in weekly downloads, starting at approximately 5.1K at the beginning of July and peaking at around 5.6K in early September. Despite these variations, the app maintained a strong weekly active user base, ranging from 197K to 245K, showing a general upward trend throughout the quarter.

Notino: profumi e cosmetici experienced a notable increase in weekly downloads towards the end of September, reaching 4.5K. The app's active user count saw a significant rise, climbing from 45K to over 83K, indicating growing engagement over the quarter.

DOUGLAS.BG maintained a steady download rate, with a slight peak at 2.6K in early September. The active user base also showed a positive trend, increasing from 32K to around 37K by the end of the quarter.

MAKEUP - Beauty without limits experienced modest weekly downloads, with numbers ranging from around 500 to 660. Active users showed a gradual increase from 6K to over 7K, reflecting a stable user interest.

Oriflame had consistent weekly downloads, hovering around 300 to 400. The app's active user base remained stable, with slight increases towards the end of the quarter, reaching over 9.3K.

For more detailed insights into the performance of these apps, visit Sensor Tower's platform, where you can explore further analytics and trends in the beauty retail sector.